A means-end conceptualization of goal-directed behavior

R. Pieters, D. Allen, H. Baumgartner

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Original languageEnglish
Title of host publicationUnderstanding Consumer Decision Making
Subtitle of host publicationThe Means-End Approach to Marketing and Advertising Strategy
EditorsT.J. Reynolds, J.C. Olson
Place of PublicationNew Jersey
PublisherLawrence Erlbaum & Assoc
Pages413-433
Publication statusPublished - 2001

Cite this

Pieters, R., Allen, D., & Baumgartner, H. (2001). A means-end conceptualization of goal-directed behavior. In T. J. Reynolds, & J. C. Olson (Eds.), Understanding Consumer Decision Making: The Means-End Approach to Marketing and Advertising Strategy (pp. 413-433). New Jersey: Lawrence Erlbaum & Assoc.
Pieters, R. ; Allen, D. ; Baumgartner, H. / A means-end conceptualization of goal-directed behavior. Understanding Consumer Decision Making: The Means-End Approach to Marketing and Advertising Strategy. editor / T.J. Reynolds ; J.C. Olson. New Jersey : Lawrence Erlbaum & Assoc, 2001. pp. 413-433
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Pieters, R, Allen, D & Baumgartner, H 2001, A means-end conceptualization of goal-directed behavior. in TJ Reynolds & JC Olson (eds), Understanding Consumer Decision Making: The Means-End Approach to Marketing and Advertising Strategy. Lawrence Erlbaum & Assoc, New Jersey, pp. 413-433.

A means-end conceptualization of goal-directed behavior. / Pieters, R.; Allen, D.; Baumgartner, H.

Understanding Consumer Decision Making: The Means-End Approach to Marketing and Advertising Strategy. ed. / T.J. Reynolds; J.C. Olson. New Jersey : Lawrence Erlbaum & Assoc, 2001. p. 413-433.

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

TY - CHAP

T1 - A means-end conceptualization of goal-directed behavior

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AU - Allen, D.

AU - Baumgartner, H.

PY - 2001

Y1 - 2001

M3 - Chapter

SP - 413

EP - 433

BT - Understanding Consumer Decision Making

A2 - Reynolds, T.J.

A2 - Olson, J.C.

PB - Lawrence Erlbaum & Assoc

CY - New Jersey

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Pieters R, Allen D, Baumgartner H. A means-end conceptualization of goal-directed behavior. In Reynolds TJ, Olson JC, editors, Understanding Consumer Decision Making: The Means-End Approach to Marketing and Advertising Strategy. New Jersey: Lawrence Erlbaum & Assoc. 2001. p. 413-433