A means-end conceptualization of goal-directed behavior

R. Pieters, D. Allen, H. Baumgartner

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Original languageEnglish
Title of host publicationUnderstanding Consumer Decision Making
Subtitle of host publicationThe Means-End Approach to Marketing and Advertising Strategy
EditorsT.J. Reynolds, J.C. Olson
Place of PublicationNew Jersey
PublisherLawrence Erlbaum & Assoc
Publication statusPublished - 2001

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