A means-end conceptualization of goal-directed behavior

R. Pieters; D. Allen; H. Baumgartner

A means-end conceptualization of goal-directed behavior

R. Pieters
, D. Allen
, H. Baumgartner

Research Group: Marketing

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

Original language	English
Title of host publication	Understanding Consumer Decision Making
Subtitle of host publication	The Means-End Approach to Marketing and Advertising Strategy
Editors	T.J. Reynolds, J.C. Olson
Place of Publication	New Jersey
Publisher	Lawrence Erlbaum & Assoc
Pages	413-433
Publication status	Published - 2001

Cite this

@inbook{8531e98d51ad4e3ca2d60e2ef63c608e,

title = "A means-end conceptualization of goal-directed behavior",

author = "R. Pieters and D. Allen and H. Baumgartner",

year = "2001",

language = "English",

pages = "413--433",

editor = "T.J. Reynolds and J.C. Olson",

booktitle = "Understanding Consumer Decision Making",

publisher = "Lawrence Erlbaum \& Assoc",

}

A means-end conceptualization of goal-directed behavior. / Pieters, R.; Allen, D.; Baumgartner, H.
Understanding Consumer Decision Making: The Means-End Approach to Marketing and Advertising Strategy. ed. / T.J. Reynolds; J.C. Olson. New Jersey: Lawrence Erlbaum & Assoc, 2001. p. 413-433.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review