TY - BOOK
T1 - A Monte Carlo Evaluation of Maximum Likelihood Multidimensional Scaling Methods
AU - Bijmolt, T.H.A.
AU - Wedel, M.
N1 - Pagination: 49
PY - 1996
Y1 - 1996
N2 - We compare three alternative Maximum Likelihood Multidimensional Scaling methods for pairwise dissimilarity ratings, namely MULTISCALE, MAXSCAL, and PROSCAL in a Monte Carlo study.The three MLMDS methods recover the true con gurations very well.The recovery of the true dimensionality depends on the test criterion (likelihood ratio test, AIC, or CAIC), as well as on the MLMDS method. The three MLMDS methods t the dissimilarity data equally well.The methods are relatively robust against violations of their distributional assumptions. MULTISCALE outperforms PROSCAL and MAXSCAL with respect to computation time.In a separate Monte Carlo study, it is shown that the MLMDS methods frequently converge to local optima, especially if a random start is used.Rational starts, however, turn out to provide a satisfactory solution for the local optima problem.Implications for researchers intending to apply MLMDS are provided.
AB - We compare three alternative Maximum Likelihood Multidimensional Scaling methods for pairwise dissimilarity ratings, namely MULTISCALE, MAXSCAL, and PROSCAL in a Monte Carlo study.The three MLMDS methods recover the true con gurations very well.The recovery of the true dimensionality depends on the test criterion (likelihood ratio test, AIC, or CAIC), as well as on the MLMDS method. The three MLMDS methods t the dissimilarity data equally well.The methods are relatively robust against violations of their distributional assumptions. MULTISCALE outperforms PROSCAL and MAXSCAL with respect to computation time.In a separate Monte Carlo study, it is shown that the MLMDS methods frequently converge to local optima, especially if a random start is used.Rational starts, however, turn out to provide a satisfactory solution for the local optima problem.Implications for researchers intending to apply MLMDS are provided.
KW - marketing
KW - monte carlo technique
KW - scaling
M3 - Report
VL - 725
T3 - FEW Research Memorandum
BT - A Monte Carlo Evaluation of Maximum Likelihood Multidimensional Scaling Methods
PB - Marketing
CY - Tilburg
ER -