| Original language | English |
|---|---|
| Publication status | Published - 9 Feb 2019 |
| Event | Etmaal van de Communicatiewetenschap 2019: Communication Science and Artificial Intelligence: The best of both worlds - Nijmegen, Netherlands Duration: 7 Feb 2019 → 8 Feb 2019 https://etmaal2019.nl/ |
Conference
| Conference | Etmaal van de Communicatiewetenschap 2019 |
|---|---|
| Country | Netherlands |
| City | Nijmegen |
| Period | 7/02/19 → 8/02/19 |
| Internet address |
Keywords
- user generated content
- engagement
- product involvement
- computer vision
Cite this
Nanne, A., Antheunis, M., Postma, E., Wubben, S., & van Noort, G. (2019). A Multi-method Approach to Identify Engagement Predictors in Brand-related Instagram Pictures. Paper presented at Etmaal van de Communicatiewetenschap 2019, Nijmegen, Netherlands.
@conference{aa3a9f5d241d48528ecc3f6ec1790364,
title = "A Multi-method Approach to Identify Engagement Predictors in Brand-related Instagram Pictures",
keywords = "user generated content, INSTAGRAM, engagement, product involvement, computer vision",
author = "Annemarie Nanne and Marjolijn Antheunis and Eric Postma and Sander Wubben and {van Noort}, Guda",
year = "2019",
month = "2",
day = "9",
language = "English",
note = "Etmaal van de Communicatiewetenschap 2019 : Communication Science and Artificial Intelligence: The best of both worlds ; Conference date: 07-02-2019 Through 08-02-2019",
url = "https://etmaal2019.nl/",
}
Nanne, A, Antheunis, M, Postma, E, Wubben, S & van Noort, G 2019, 'A Multi-method Approach to Identify Engagement Predictors in Brand-related Instagram Pictures' Paper presented at Etmaal van de Communicatiewetenschap 2019, Nijmegen, Netherlands, 7/02/19 - 8/02/19, .
A Multi-method Approach to Identify Engagement Predictors in Brand-related Instagram Pictures. / Nanne, Annemarie; Antheunis, Marjolijn; Postma, Eric; Wubben, Sander; van Noort, Guda.
2019. Paper presented at Etmaal van de Communicatiewetenschap 2019, Nijmegen, Netherlands.Research output: Contribution to conference › Paper › Other research output
TY - CONF
T1 - A Multi-method Approach to Identify Engagement Predictors in Brand-related Instagram Pictures
AU - Nanne, Annemarie
AU - Antheunis, Marjolijn
AU - Postma, Eric
AU - Wubben, Sander
AU - van Noort, Guda
PY - 2019/2/9
Y1 - 2019/2/9
KW - user generated content
KW - INSTAGRAM
KW - engagement
KW - product involvement
KW - computer vision
M3 - Paper
ER -
Nanne A, Antheunis M, Postma E, Wubben S, van Noort G. A Multi-method Approach to Identify Engagement Predictors in Brand-related Instagram Pictures. 2019. Paper presented at Etmaal van de Communicatiewetenschap 2019, Nijmegen, Netherlands.