A Multi-method Approach to Identify Engagement Predictors in Brand-related Instagram Pictures

Annemarie Nanne; Marjolijn Antheunis; Eric Postma; Sander Wubben; Guda van Noort

A Multi-method Approach to Identify Engagement Predictors in Brand-related Instagram Pictures

Annemarie Nanne^*, Marjolijn Antheunis, Eric Postma, Sander Wubben, Guda van Noort

^*Corresponding author for this work

Research output: Contribution to conference › Paper › Other research output

Original language	English
Publication status	Published - 9 Feb 2019
Event	Etmaal van de Communicatiewetenschap 2019: Communication Science and Artificial Intelligence: The best of both worlds - Nijmegen, Netherlands Duration: 7 Feb 2019 → 8 Feb 2019 https://etmaal2019.nl/

Conference

Conference	Etmaal van de Communicatiewetenschap 2019
Country/Territory	Netherlands
City	Nijmegen
Period	7/02/19 → 8/02/19
Internet address	https://etmaal2019.nl/

Keywords

user generated content
INSTAGRAM
engagement
product involvement
computer vision

Cite this

@conference{aa3a9f5d241d48528ecc3f6ec1790364,

title = "A Multi-method Approach to Identify Engagement Predictors in Brand-related Instagram Pictures",

keywords = "user generated content, INSTAGRAM, engagement, product involvement, computer vision",

author = "Annemarie Nanne and Marjolijn Antheunis and Eric Postma and Sander Wubben and {van Noort}, Guda",

year = "2019",

month = feb,

day = "9",

language = "English",

note = "Etmaal van de Communicatiewetenschap 2019 : Communication Science and Artificial Intelligence: The best of both worlds ; Conference date: 07-02-2019 Through 08-02-2019",

url = "https://etmaal2019.nl/",

}

TY - CONF

T1 - A Multi-method Approach to Identify Engagement Predictors in Brand-related Instagram Pictures

AU - Nanne, Annemarie

AU - Antheunis, Marjolijn

AU - Postma, Eric

AU - Wubben, Sander

AU - van Noort, Guda

PY - 2019/2/9

Y1 - 2019/2/9

KW - user generated content

KW - INSTAGRAM

KW - engagement

KW - product involvement

KW - computer vision

M3 - Paper

T2 - Etmaal van de Communicatiewetenschap 2019

Y2 - 7 February 2019 through 8 February 2019

ER -