A Multi-method Approach to Identify Engagement Predictors in Brand-related Instagram Pictures

Annemarie Nanne*, Marjolijn Antheunis, Eric Postma, Sander Wubben, Guda van Noort

*Corresponding author for this work

Research output: Contribution to conferencePaperOther research output

Original languageEnglish
Publication statusPublished - 9 Feb 2019
EventEtmaal van de Communicatiewetenschap 2019: Communication Science and Artificial Intelligence: The best of both worlds - Nijmegen, Netherlands
Duration: 7 Feb 20198 Feb 2019
https://etmaal2019.nl/

Conference

ConferenceEtmaal van de Communicatiewetenschap 2019
CountryNetherlands
CityNijmegen
Period7/02/198/02/19
Internet address

Keywords

  • user generated content
  • INSTAGRAM
  • engagement
  • product involvement
  • computer vision

Cite this

Nanne, A., Antheunis, M., Postma, E., Wubben, S., & van Noort, G. (2019). A Multi-method Approach to Identify Engagement Predictors in Brand-related Instagram Pictures. Paper presented at Etmaal van de Communicatiewetenschap 2019, Nijmegen, Netherlands.