Original language | English |
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Publication status | Published - 9 Feb 2019 |
Event | Etmaal van de Communicatiewetenschap 2019: Communication Science and Artificial Intelligence: The best of both worlds - Nijmegen, Netherlands Duration: 7 Feb 2019 → 8 Feb 2019 https://etmaal2019.nl/ |
Conference
Conference | Etmaal van de Communicatiewetenschap 2019 |
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Country | Netherlands |
City | Nijmegen |
Period | 7/02/19 → 8/02/19 |
Internet address |
Keywords
- user generated content
- engagement
- product involvement
- computer vision
Cite this
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A Multi-method Approach to Identify Engagement Predictors in Brand-related Instagram Pictures. / Nanne, Annemarie; Antheunis, Marjolijn; Postma, Eric; Wubben, Sander; van Noort, Guda.
2019. Paper presented at Etmaal van de Communicatiewetenschap 2019, Nijmegen, Netherlands.Research output: Contribution to conference › Paper › Other research output
TY - CONF
T1 - A Multi-method Approach to Identify Engagement Predictors in Brand-related Instagram Pictures
AU - Nanne, Annemarie
AU - Antheunis, Marjolijn
AU - Postma, Eric
AU - Wubben, Sander
AU - van Noort, Guda
PY - 2019/2/9
Y1 - 2019/2/9
KW - user generated content
KW - INSTAGRAM
KW - engagement
KW - product involvement
KW - computer vision
M3 - Paper
ER -