A Multi-method Approach to Identify Engagement Predictors in Brand-related Instagram Pictures

Annemarie Nanne*, Marjolijn Antheunis, Eric Postma, Sander Wubben, Guda van Noort

*Corresponding author for this work

Research output: Contribution to conferencePaperOther research output

Original languageEnglish
Publication statusPublished - 9 Feb 2019
EventEtmaal van de Communicatiewetenschap 2019: Communication Science and Artificial Intelligence: The best of both worlds - Nijmegen, Netherlands
Duration: 7 Feb 20198 Feb 2019
https://etmaal2019.nl/

Conference

ConferenceEtmaal van de Communicatiewetenschap 2019
CountryNetherlands
CityNijmegen
Period7/02/198/02/19
Internet address

Keywords

  • user generated content
  • INSTAGRAM
  • engagement
  • product involvement
  • computer vision

Cite this

Nanne, A., Antheunis, M., Postma, E., Wubben, S., & van Noort, G. (2019). A Multi-method Approach to Identify Engagement Predictors in Brand-related Instagram Pictures. Paper presented at Etmaal van de Communicatiewetenschap 2019, Nijmegen, Netherlands.
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title = "A Multi-method Approach to Identify Engagement Predictors in Brand-related Instagram Pictures",
keywords = "user generated content, INSTAGRAM, engagement, product involvement, computer vision",
author = "Annemarie Nanne and Marjolijn Antheunis and Eric Postma and Sander Wubben and {van Noort}, Guda",
year = "2019",
month = "2",
day = "9",
language = "English",
note = "Etmaal van de Communicatiewetenschap 2019 : Communication Science and Artificial Intelligence: The best of both worlds ; Conference date: 07-02-2019 Through 08-02-2019",
url = "https://etmaal2019.nl/",

}

Nanne, A, Antheunis, M, Postma, E, Wubben, S & van Noort, G 2019, 'A Multi-method Approach to Identify Engagement Predictors in Brand-related Instagram Pictures' Paper presented at Etmaal van de Communicatiewetenschap 2019, Nijmegen, Netherlands, 7/02/19 - 8/02/19, .

A Multi-method Approach to Identify Engagement Predictors in Brand-related Instagram Pictures. / Nanne, Annemarie; Antheunis, Marjolijn; Postma, Eric; Wubben, Sander; van Noort, Guda.

2019. Paper presented at Etmaal van de Communicatiewetenschap 2019, Nijmegen, Netherlands.

Research output: Contribution to conferencePaperOther research output

TY - CONF

T1 - A Multi-method Approach to Identify Engagement Predictors in Brand-related Instagram Pictures

AU - Nanne, Annemarie

AU - Antheunis, Marjolijn

AU - Postma, Eric

AU - Wubben, Sander

AU - van Noort, Guda

PY - 2019/2/9

Y1 - 2019/2/9

KW - user generated content

KW - INSTAGRAM

KW - engagement

KW - product involvement

KW - computer vision

M3 - Paper

ER -

Nanne A, Antheunis M, Postma E, Wubben S, van Noort G. A Multi-method Approach to Identify Engagement Predictors in Brand-related Instagram Pictures. 2019. Paper presented at Etmaal van de Communicatiewetenschap 2019, Nijmegen, Netherlands.