A Multi-method Approach to Identify Engagement Predictors in Brand-related Instagram Pictures

Annemarie Nanne*, Marjolijn Antheunis, Eric Postma, Sander Wubben, Guda van Noort

*Corresponding author for this work

    Research output: Contribution to conference › Paper › Other research output

    Original languageEnglish
    Publication statusPublished - 9 Feb 2019
    EventEtmaal van de Communicatiewetenschap 2019: Communication Science and Artificial Intelligence: The best of both worlds - Nijmegen, Netherlands
    Duration: 7 Feb 2019 → 8 Feb 2019
    https://etmaal2019.nl/

    Conference

    ConferenceEtmaal van de Communicatiewetenschap 2019
    Country/TerritoryNetherlands
    CityNijmegen
    Period7/02/19 → 8/02/19
    Internet address

    Keywords

    • user generated content
    • INSTAGRAM
    • engagement
    • product involvement
    • computer vision

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