A review of brand loyalty measures in marketing

M. Mellens, M.G. Dekimpe, J.E.B.M. Steenkamp

Research output: Contribution to journalArticleProfessional

Original languageEnglish
Pages (from-to)507-533
JournalTijdschrift voor Economie en Management
VolumeXLI
Issue number4
Publication statusPublished - 1996
Externally publishedYes

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