A review of brand loyalty measures in marketing

M. Mellens, M.G. Dekimpe, J.E.B.M. Steenkamp

Research output: Contribution to journalArticleProfessional

193 Downloads (Pure)
Original languageEnglish
Pages (from-to)507-533
JournalTijdschrift voor Economie en Management
VolumeXLI
Issue number4
Publication statusPublished - 1996
Externally publishedYes

Cite this

Mellens, M. ; Dekimpe, M.G. ; Steenkamp, J.E.B.M. / A review of brand loyalty measures in marketing. In: Tijdschrift voor Economie en Management. 1996 ; Vol. XLI, No. 4. pp. 507-533.
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Mellens, M, Dekimpe, MG & Steenkamp, JEBM 1996, 'A review of brand loyalty measures in marketing', Tijdschrift voor Economie en Management, vol. XLI, no. 4, pp. 507-533.

A review of brand loyalty measures in marketing. / Mellens, M.; Dekimpe, M.G.; Steenkamp, J.E.B.M.

In: Tijdschrift voor Economie en Management, Vol. XLI, No. 4, 1996, p. 507-533.

Research output: Contribution to journalArticleProfessional

TY - JOUR

T1 - A review of brand loyalty measures in marketing

AU - Mellens, M.

AU - Dekimpe, M.G.

AU - Steenkamp, J.E.B.M.

PY - 1996

Y1 - 1996

M3 - Article

VL - XLI

SP - 507

EP - 533

JO - Tijdschrift voor Economie en Management

JF - Tijdschrift voor Economie en Management

SN - 0772-7674

IS - 4

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