| Original language | English |
|---|---|
| Pages (from-to) | 507-533 |
| Journal | Tijdschrift voor Economie en Management |
| Volume | XLI |
| Issue number | 4 |
| Publication status | Published - 1996 |
| Externally published | Yes |
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A review of brand loyalty measures in marketing
- M. Mellens
- , M.G. Dekimpe
- , J.E.B.M. Steenkamp
Research output: Contribution to journal › Article › Professional
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