| Original language | English |
|---|---|
| Title of host publication | Review of Marketing Research, Volume 4 |
| Editors | N. Malhotra |
| Place of Publication | New York |
| Publisher | M.E. Sharpe Inc. |
| Pages | 123-146 |
| Publication status | Published - 2007 |
A review of eye-tracking research in marketing
M. Wedel, R. Pieters
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review