| Original language | English |
|---|---|
| Pages (from-to) | 131-146 |
| Journal | Marketing Letters |
| Volume | 7 |
| Issue number | 2 |
| Publication status | Published - 1996 |
Cite this
DeSarbo, W. S., Ramaswamy, V., Wedel, M., & Bijmolt, T. H. A. (1996). A spatial model for deriving joint space maps of bundle compositions and market segments from pick-any/J data: An application to new product options. Marketing Letters, 7(2), 131-146.
@article{baa437088e4d4db7b10a52faa91217d2,
title = "A spatial model for deriving joint space maps of bundle compositions and market segments from pick-any/J data: An application to new product options",
author = "W.S. DeSarbo and V. Ramaswamy and M. Wedel and T.H.A. Bijmolt",
year = "1996",
language = "English",
volume = "7",
pages = "131--146",
journal = "Marketing Letters",
issn = "0923-0645",
publisher = "Springer New York",
number = "2",
}
DeSarbo, WS, Ramaswamy, V, Wedel, M & Bijmolt, THA 1996, 'A spatial model for deriving joint space maps of bundle compositions and market segments from pick-any/J data: An application to new product options', Marketing Letters, vol. 7, no. 2, pp. 131-146.
A spatial model for deriving joint space maps of bundle compositions and market segments from pick-any/J data : An application to new product options. / DeSarbo, W.S.; Ramaswamy, V.; Wedel, M.; Bijmolt, T.H.A.
In: Marketing Letters, Vol. 7, No. 2, 1996, p. 131-146.Research output: Contribution to journal › Article › Scientific › peer-review
TY - JOUR
T1 - A spatial model for deriving joint space maps of bundle compositions and market segments from pick-any/J data
T2 - An application to new product options
AU - DeSarbo, W.S.
AU - Ramaswamy, V.
AU - Wedel, M.
AU - Bijmolt, T.H.A.
PY - 1996
Y1 - 1996
M3 - Article
VL - 7
SP - 131
EP - 146
JO - Marketing Letters
JF - Marketing Letters
SN - 0923-0645
IS - 2
ER -
DeSarbo WS, Ramaswamy V, Wedel M, Bijmolt THA. A spatial model for deriving joint space maps of bundle compositions and market segments from pick-any/J data: An application to new product options. Marketing Letters. 1996;7(2):131-146.