A spatial model for deriving joint space maps of bundle compositions and market segments from pick-any/J data: An application to new product options

W.S. DeSarbo, V. Ramaswamy, M. Wedel, T.H.A. Bijmolt

Research output: Contribution to journalArticleScientificpeer-review

Original languageEnglish
Pages (from-to)131-146
JournalMarketing Letters
Volume7
Issue number2
Publication statusPublished - 1996

Cite this

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title = "A spatial model for deriving joint space maps of bundle compositions and market segments from pick-any/J data: An application to new product options",
author = "W.S. DeSarbo and V. Ramaswamy and M. Wedel and T.H.A. Bijmolt",
year = "1996",
language = "English",
volume = "7",
pages = "131--146",
journal = "Marketing Letters",
issn = "0923-0645",
publisher = "Springer New York",
number = "2",

}

A spatial model for deriving joint space maps of bundle compositions and market segments from pick-any/J data : An application to new product options. / DeSarbo, W.S.; Ramaswamy, V.; Wedel, M.; Bijmolt, T.H.A.

In: Marketing Letters, Vol. 7, No. 2, 1996, p. 131-146.

Research output: Contribution to journalArticleScientificpeer-review

TY - JOUR

T1 - A spatial model for deriving joint space maps of bundle compositions and market segments from pick-any/J data

T2 - An application to new product options

AU - DeSarbo, W.S.

AU - Ramaswamy, V.

AU - Wedel, M.

AU - Bijmolt, T.H.A.

PY - 1996

Y1 - 1996

M3 - Article

VL - 7

SP - 131

EP - 146

JO - Marketing Letters

JF - Marketing Letters

SN - 0923-0645

IS - 2

ER -