Original language | English |
---|---|
Pages (from-to) | 131-146 |
Journal | Marketing Letters |
Volume | 7 |
Issue number | 2 |
Publication status | Published - 1996 |
A spatial model for deriving joint space maps of bundle compositions and market segments from pick-any/J data: An application to new product options
W.S. DeSarbo, V. Ramaswamy, M. Wedel, T.H.A. Bijmolt
Research output: Contribution to journal › Article › Scientific › peer-review
2
Citations
(Scopus)