A spatial model for deriving joint space maps of bundle compositions and market segments from pick-any/J data: An application to new product options

W.S. DeSarbo, V. Ramaswamy, M. Wedel, T.H.A. Bijmolt

Research output: Contribution to journalArticleScientificpeer-review

2 Citations (Scopus)
Original languageEnglish
Pages (from-to)131-146
JournalMarketing Letters
Issue number2
Publication statusPublished - 1996

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