A spatial model for deriving joint space maps of bundle compositions and market segments from pick-any/J data: An application to new product options

W.S. DeSarbo; V. Ramaswamy; M. Wedel; T.H.A. Bijmolt

A spatial model for deriving joint space maps of bundle compositions and market segments from pick-any/J data: An application to new product options

W.S. DeSarbo
, V. Ramaswamy
, M. Wedel
, T.H.A. Bijmolt

Research Group: Marketing

Research output: Contribution to journal › Article › Scientific › peer-review

Original language	English
Pages (from-to)	131-146
Journal	Marketing Letters
Volume	7
Issue number	2
Publication status	Published - 1996

Cite this

@article{baa437088e4d4db7b10a52faa91217d2,

title = "A spatial model for deriving joint space maps of bundle compositions and market segments from pick-any/J data: An application to new product options",

author = "W.S. DeSarbo and V. Ramaswamy and M. Wedel and T.H.A. Bijmolt",

year = "1996",

language = "English",

volume = "7",

pages = "131--146",

journal = "Marketing Letters",

issn = "0923-0645",

publisher = "Springer New York",

number = "2",

}

TY - JOUR

T1 - A spatial model for deriving joint space maps of bundle compositions and market segments from pick-any/J data

T2 - An application to new product options

AU - DeSarbo, W.S.

AU - Ramaswamy, V.

AU - Wedel, M.

AU - Bijmolt, T.H.A.

PY - 1996

Y1 - 1996

M3 - Article

SN - 0923-0645

VL - 7

SP - 131

EP - 146

JO - Marketing Letters

JF - Marketing Letters

IS - 2

ER -