Original language | English |
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Publisher | CREER, FUCAM |

Publication status | Published - 1994 |

Externally published | Yes |

## Cite this

Bultez, A., Gijsbrechts, E., & Naert, P. (1994).

*A theorem on the optimal margin mix: Optimal product line pricing when cannibalism and competitors hit your profit: Working Paper*. CREER, FUCAM.