A unified theory of market partitioning: an integration of resource-partitioning and sunk cost theories

C.A.J.J. Boone, A. van Witteloostuijn

Research output: Contribution to journal › Article › Professional

Original language	English
Pages (from-to)	701-725
Journal	Industrial and Corporate Change
Volume	13
Issue number	5
Publication status	Published - 2004
Externally published	Yes

Cite this

@article{0b6c321b1e6b42d1837bcc192bebc8a3,

title = "A unified theory of market partitioning: an integration of resource-partitioning and sunk cost theories",

author = "C.A.J.J. Boone and {van Witteloostuijn}, A.",

year = "2004",

language = "English",

volume = "13",

pages = "701--725",

journal = "Industrial and Corporate Change",

issn = "1464-3650",

publisher = "OXFORD UNIV PRESS INC",

number = "5",

}