A Work System Approach to Investigate the CRM Success

A Case Study of Shanghai GM

C.X.J. Ou, P.K. Banerjee

Research output: Contribution to journalArticleProfessional

Original languageEnglish
Pages (from-to)56-66
JournalJournal of Information Technology Management
Volume20
Issue number1
Publication statusPublished - 2009
Externally publishedYes

Cite this

@article{499c057b65644eaaad02b1e5e5dbb859,
title = "A Work System Approach to Investigate the CRM Success: A Case Study of Shanghai GM",
author = "C.X.J. Ou and P.K. Banerjee",
year = "2009",
language = "English",
volume = "20",
pages = "56--66",
journal = "Journal of Information Technology Management",
issn = "1042-1319",
number = "1",

}

A Work System Approach to Investigate the CRM Success : A Case Study of Shanghai GM. / Ou, C.X.J.; Banerjee, P.K.

In: Journal of Information Technology Management, Vol. 20, No. 1, 2009, p. 56-66.

Research output: Contribution to journalArticleProfessional

TY - JOUR

T1 - A Work System Approach to Investigate the CRM Success

T2 - A Case Study of Shanghai GM

AU - Ou, C.X.J.

AU - Banerjee, P.K.

PY - 2009

Y1 - 2009

M3 - Article

VL - 20

SP - 56

EP - 66

JO - Journal of Information Technology Management

JF - Journal of Information Technology Management

SN - 1042-1319

IS - 1

ER -