| Original language | English |
|---|---|
| Pages (from-to) | 56-66 |
| Journal | Journal of Information Technology Management |
| Volume | 20 |
| Issue number | 1 |
| Publication status | Published - 2009 |
| Externally published | Yes |
A Work System Approach to Investigate the CRM Success: A Case Study of Shanghai GM
C.X.J. Ou, P.K. Banerjee
Research output: Contribution to journal › Article › Professional