Ad-Evoked Feelings: Structure and Impact on Aad and Recall

R. Pieters, M. de Klerk-Warmerdam

Research output: Contribution to journal › Article › Scientific › peer-review

24 Citations (Scopus)

511 Downloads (Pure)

Original language	English
Pages (from-to)	105-114
Number of pages	10
Journal	Journal of Business Research
Volume	37
Issue number	2
Publication status	Published - 1996

Access to Document

@article{998931c799074b7f894f2db21e50b445,

title = "Ad-Evoked Feelings: Structure and Impact on Aad and Recall",

author = "R. Pieters and {de Klerk-Warmerdam}, M.",

note = "Pagination: 10",

year = "1996",

language = "English",

volume = "37",

pages = "105--114",

journal = "Journal of Business Research",

issn = "0148-2963",

publisher = "Elsevier Inc.",

number = "2",

}