Ad-Evoked Feelings: Structure and Impact on Aad and Recall

R. Pieters, M. de Klerk-Warmerdam

Research output: Contribution to journalArticleScientificpeer-review

305 Downloads (Pure)
Original languageEnglish
Pages (from-to)105-114
Number of pages10
JournalJBR: Journal of Business Research
Volume37
Issue number2
Publication statusPublished - 1996

Cite this

Pieters, R. ; de Klerk-Warmerdam, M. / Ad-Evoked Feelings : Structure and Impact on Aad and Recall. In: JBR: Journal of Business Research. 1996 ; Vol. 37, No. 2. pp. 105-114.
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title = "Ad-Evoked Feelings: Structure and Impact on Aad and Recall",
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year = "1996",
language = "English",
volume = "37",
pages = "105--114",
journal = "JBR: Journal of Business Research",
issn = "0148-2963",
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Ad-Evoked Feelings : Structure and Impact on Aad and Recall. / Pieters, R.; de Klerk-Warmerdam, M.

In: JBR: Journal of Business Research, Vol. 37, No. 2, 1996, p. 105-114.

Research output: Contribution to journalArticleScientificpeer-review

TY - JOUR

T1 - Ad-Evoked Feelings

T2 - Structure and Impact on Aad and Recall

AU - Pieters, R.

AU - de Klerk-Warmerdam, M.

N1 - Pagination: 10

PY - 1996

Y1 - 1996

M3 - Article

VL - 37

SP - 105

EP - 114

JO - JBR: Journal of Business Research

JF - JBR: Journal of Business Research

SN - 0148-2963

IS - 2

ER -