Ad-Evoked Feelings: Structure and Impact on Aad and Recall

R. Pieters, M. de Klerk-Warmerdam

Research output: Contribution to journalArticleScientificpeer-review

23 Citations (Scopus)
341 Downloads (Pure)
Original languageEnglish
Pages (from-to)105-114
Number of pages10
JournalJBR: Journal of Business Research
Volume37
Issue number2
Publication statusPublished - 1996

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