Adaptive persuasive messaging to increase service retention: Using persuasion profiles to increase the effectiveness of email reminders

M.C. Kaptein, A. van Halteren

Research output: Contribution to journalArticleScientificpeer-review

22 Citations (Scopus)
27 Downloads (Pure)

Fingerprint Dive into the research topics of 'Adaptive persuasive messaging to increase service retention: Using persuasion profiles to increase the effectiveness of email reminders'. Together they form a unique fingerprint.

Business & Economics

Engineering & Materials Science