Adding exchange to charity: The role of the justice motive

B.M.E. Briers, L. Warlop

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Original languageEnglish
Title of host publicationProceedings of the 33rd European Marketing Academy (EMAC 2004)
Subtitle of host publicationWorldwide Marketing
Place of PublicationMurcia
Publication statusPublished - 2004
Externally publishedYes
EventProceedings of the 33rd European Marketing Academy (EMAC 2004) - Murcia, Spain
Duration: 18 May 200421 May 2004

Conference

ConferenceProceedings of the 33rd European Marketing Academy (EMAC 2004)
CountrySpain
Period18/05/0421/05/04

Cite this

Briers, B. M. E., & Warlop, L. (2004). Adding exchange to charity: The role of the justice motive. In Proceedings of the 33rd European Marketing Academy (EMAC 2004): Worldwide Marketing