Adoption correlates and share effects of electronic data interchange systems in marketing channels

R. O'Callaghan, P.J. Kaufmann, B.R. Konsynski

Research output: Contribution to journalArticleProfessional

17 Downloads (Pure)
Original languageEnglish
Pages (from-to)45-56
JournalJournal of Marketing
Volume56
Issue number2
Publication statusPublished - 1992
Externally publishedYes

Cite this

O'Callaghan, R., Kaufmann, P. J., & Konsynski, B. R. (1992). Adoption correlates and share effects of electronic data interchange systems in marketing channels. Journal of Marketing, 56(2), 45-56.
O'Callaghan, R. ; Kaufmann, P.J. ; Konsynski, B.R. / Adoption correlates and share effects of electronic data interchange systems in marketing channels. In: Journal of Marketing. 1992 ; Vol. 56, No. 2. pp. 45-56.
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year = "1992",
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O'Callaghan, R, Kaufmann, PJ & Konsynski, BR 1992, 'Adoption correlates and share effects of electronic data interchange systems in marketing channels', Journal of Marketing, vol. 56, no. 2, pp. 45-56.

Adoption correlates and share effects of electronic data interchange systems in marketing channels. / O'Callaghan, R.; Kaufmann, P.J.; Konsynski, B.R.

In: Journal of Marketing, Vol. 56, No. 2, 1992, p. 45-56.

Research output: Contribution to journalArticleProfessional

TY - JOUR

T1 - Adoption correlates and share effects of electronic data interchange systems in marketing channels

AU - O'Callaghan, R.

AU - Kaufmann, P.J.

AU - Konsynski, B.R.

PY - 1992

Y1 - 1992

M3 - Article

VL - 56

SP - 45

EP - 56

JO - Journal of Marketing

JF - Journal of Marketing

SN - 0022-2429

IS - 2

ER -