Adoption correlates and share effects of electronic data interchange systems in marketing channels

R. O'Callaghan, P.J. Kaufmann, B.R. Konsynski

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@article{365a7f73b90147a1b1177f6e2054e2ab,

title = "Adoption correlates and share effects of electronic data interchange systems in marketing channels",

author = "R. O'Callaghan and P.J. Kaufmann and B.R. Konsynski",

year = "1992",

language = "English",

volume = "56",

pages = "45--56",

journal = "Journal of Marketing",

issn = "0022-2429",

publisher = "American Marketing Association",

number = "2",

}