Adoption correlates and share effects of electronic data interchange systems in marketing channels

R. O'Callaghan, P.J. Kaufmann, B.R. Konsynski

Research output: Contribution to journalArticleProfessional

18 Downloads (Pure)
Original languageEnglish
Pages (from-to)45-56
JournalJournal of Marketing
Volume56
Issue number2
Publication statusPublished - 1992
Externally publishedYes

Cite this

O'Callaghan, R., Kaufmann, P. J., & Konsynski, B. R. (1992). Adoption correlates and share effects of electronic data interchange systems in marketing channels. Journal of Marketing, 56(2), 45-56.