| Original language | English |
|---|---|
| Pages (from-to) | 45-56 |
| Journal | Journal of Marketing |
| Volume | 56 |
| Issue number | 2 |
| Publication status | Published - 1992 |
| Externally published | Yes |
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Adoption correlates and share effects of electronic data interchange systems in marketing channels
- R. O'Callaghan
- , P.J. Kaufmann
- , B.R. Konsynski
Research output: Contribution to journal › Article › Professional
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