Adoption of a service innovation in the business market: An empirical test of supply side variables

R.T. Frambach, H.G. Barkema, B. Nooteboom, M. Wedel

Research output: Contribution to journalArticleScientificpeer-review

137 Citations (Scopus)
Original languageEnglish
Pages (from-to)161-174
Number of pages13
JournalJBR: Journal of Business Research
Issue number2
Publication statusPublished - 1998

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