| Original language | English |
|---|---|
| Place of Publication | Duluth MN |
| Publisher | Association for Consumer Research |
| Publication status | Published - 2010 |
Publication series
| Name | Proceedings of the ACM |
|---|---|
| No. | 37 |
Advances in Consumer Research
M.C. Campbell (Editor), J.J. Inman (Editor), R. Pieters (Editor)
Research output: Book/Report › Book editing › Scientific › peer-review