Advertising directed towards existing and new customers

R.F. Hartl, P.M. Kort

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Original languageEnglish
Title of host publicationOptimal Control and Dynamic Games
EditorsC. Deissenberg, R.F. Hartl
Place of PublicationBerlin
PublisherSpringer Verlag
Pages3-18
Number of pages343
ISBN (Print)0387258043
Publication statusPublished - 2005

Publication series

NameAdvances in Computational Management Science
Number7

Cite this

Hartl, R. F., & Kort, P. M. (2005). Advertising directed towards existing and new customers. In C. Deissenberg, & R. F. Hartl (Eds.), Optimal Control and Dynamic Games (pp. 3-18). (Advances in Computational Management Science; No. 7). Berlin: Springer Verlag.
Hartl, R.F. ; Kort, P.M. / Advertising directed towards existing and new customers. Optimal Control and Dynamic Games. editor / C. Deissenberg ; R.F. Hartl. Berlin : Springer Verlag, 2005. pp. 3-18 (Advances in Computational Management Science; 7).
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Hartl, RF & Kort, PM 2005, Advertising directed towards existing and new customers. in C Deissenberg & RF Hartl (eds), Optimal Control and Dynamic Games. Advances in Computational Management Science, no. 7, Springer Verlag, Berlin, pp. 3-18.

Advertising directed towards existing and new customers. / Hartl, R.F.; Kort, P.M.

Optimal Control and Dynamic Games. ed. / C. Deissenberg; R.F. Hartl. Berlin : Springer Verlag, 2005. p. 3-18 (Advances in Computational Management Science; No. 7).

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

TY - CHAP

T1 - Advertising directed towards existing and new customers

AU - Hartl, R.F.

AU - Kort, P.M.

N1 - Pagination: 343

PY - 2005

Y1 - 2005

M3 - Chapter

SN - 0387258043

T3 - Advances in Computational Management Science

SP - 3

EP - 18

BT - Optimal Control and Dynamic Games

A2 - Deissenberg, C.

A2 - Hartl, R.F.

PB - Springer Verlag

CY - Berlin

ER -

Hartl RF, Kort PM. Advertising directed towards existing and new customers. In Deissenberg C, Hartl RF, editors, Optimal Control and Dynamic Games. Berlin: Springer Verlag. 2005. p. 3-18. (Advances in Computational Management Science; 7).