Advertising directed towards existing and new customers

R.F. Hartl, P.M. Kort

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Original languageEnglish
Title of host publicationOptimal Control and Dynamic Games
EditorsC. Deissenberg, R.F. Hartl
Place of PublicationBerlin
PublisherSpringer Verlag
Pages3-18
Number of pages343
ISBN (Print)0387258043
Publication statusPublished - 2005

Publication series

NameAdvances in Computational Management Science
Number7

Cite this

Hartl, R. F., & Kort, P. M. (2005). Advertising directed towards existing and new customers. In C. Deissenberg, & R. F. Hartl (Eds.), Optimal Control and Dynamic Games (pp. 3-18). (Advances in Computational Management Science; No. 7). Springer Verlag.