Advertising directed towards existing and new customers

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

Original language	English
Title of host publication	Optimal Control and Dynamic Games
Editors	C. Deissenberg, R.F. Hartl
Place of Publication	Berlin
Publisher	Springer Verlag
Pages	3-18
Number of pages	343
ISBN (Print)	0387258043
Publication status	Published - 2005

Name	Advances in Computational Management Science
Number	7

Cite this

@inbook{4a8c27170cb44edd88738f43f6a6877b,

title = "Advertising directed towards existing and new customers",

author = "R.F. Hartl and P.M. Kort",

note = "Pagination: 343",

year = "2005",

language = "English",

isbn = "0387258043",

series = "Advances in Computational Management Science",

publisher = "Springer Verlag",

number = "7",

pages = "3--18",

editor = "C. Deissenberg and R.F. Hartl",

booktitle = "Optimal Control and Dynamic Games",

address = "Germany",

}