Advertising effects under different combinations of motivation, capacity, and opportunity to process information

T.B.C. Poiesz, H.S.J. Robben

    Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

    Original languageEnglish
    Title of host publicationAdvances in consumer research, volume XXIII
    EditorsK.P. Corfman, J.G.jr. Lynch
    PublisherUnknown Publisher
    Number of pages6
    ISBN (Print)00989258
    Publication statusPublished - 1996

    Publication series

    NameAssociation for consumer research

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