Advertising effects under different combinations of motivation, capacity, and opportunity to process information

T.B.C. Poiesz, H.S.J. Robben

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

Original language	English
Title of host publication	Advances in consumer research, volume XXIII
Editors	K.P. Corfman, J.G.jr. Lynch
Publisher	Unknown Publisher
Pages	231-236
Number of pages	6
ISBN (Print)	00989258
Publication status	Published - 1996

Name	Association for consumer research

Cite this

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title = "Advertising effects under different combinations of motivation, capacity, and opportunity to process information",

author = "T.B.C. Poiesz and H.S.J. Robben",

note = "Pagination: 6",

year = "1996",

language = "English",

isbn = "00989258",

series = "Association for consumer research",

publisher = "Unknown Publisher",

pages = "231--236",

editor = "K.P. Corfman and J.G.jr. Lynch",

booktitle = "Advances in consumer research, volume XXIII",

}

Advertising effects under different combinations of motivation, capacity, and opportunity to process information. / Poiesz, T.B.C.; Robben, H.S.J.
Advances in consumer research, volume XXIII. ed. / K.P. Corfman; J.G.jr. Lynch. Unknown Publisher, 1996. p. 231-236 (Association for consumer research).

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

TY - CHAP

T1 - Advertising effects under different combinations of motivation, capacity, and opportunity to process information

AU - Poiesz, T.B.C.

AU - Robben, H.S.J.

N1 - Pagination: 6

PY - 1996

Y1 - 1996

M3 - Chapter

SN - 00989258

T3 - Association for consumer research

SP - 231

EP - 236

BT - Advances in consumer research, volume XXIII

A2 - Corfman, K.P.

A2 - Lynch, J.G.jr.

PB - Unknown Publisher

ER -