Advertising frequency decisions in a discrete Markov process under a budget constraint

Research output: Contribution to journalArticleScientificpeer-review

40 Downloads (Pure)
Original languageEnglish
Pages (from-to)399-406
JournalJournal of Marketing Research
Volume35
Issue number3
Publication statusPublished - 1998
Externally publishedYes

Cite this

@article{e29ae4c1c8f8444399187fc6cdf9510b,
title = "Advertising frequency decisions in a discrete Markov process under a budget constraint",
author = "B.J.J.A.M. Bronnenberg",
year = "1998",
language = "English",
volume = "35",
pages = "399--406",
journal = "Journal of Marketing Research",
issn = "0022-2437",
publisher = "American Marketing Association",
number = "3",

}

Advertising frequency decisions in a discrete Markov process under a budget constraint. / Bronnenberg, B.J.J.A.M.

In: Journal of Marketing Research, Vol. 35, No. 3, 1998, p. 399-406.

Research output: Contribution to journalArticleScientificpeer-review

TY - JOUR

T1 - Advertising frequency decisions in a discrete Markov process under a budget constraint

AU - Bronnenberg, B.J.J.A.M.

PY - 1998

Y1 - 1998

M3 - Article

VL - 35

SP - 399

EP - 406

JO - Journal of Marketing Research

JF - Journal of Marketing Research

SN - 0022-2437

IS - 3

ER -