Advertising frequency decisions in a discrete Markov process under a budget constraint

Research output: Contribution to journalArticleScientificpeer-review

43 Citations (Scopus)
99 Downloads (Pure)
Original languageEnglish
Pages (from-to)399-406
JournalJournal of Marketing Research
Volume35
Issue number3
Publication statusPublished - 1998
Externally publishedYes

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