Advertising frequency decisions in a discrete Markov process under a budget constraint

Research output: Contribution to journal › Article › Scientific › peer-review

132 Downloads (Pure)

Original language	English
Pages (from-to)	399-406
Journal	Journal of Marketing Research
Volume	35
Issue number	3
Publication status	Published - 1998
Externally published	Yes

Access to Document

@article{e29ae4c1c8f8444399187fc6cdf9510b,

title = "Advertising frequency decisions in a discrete Markov process under a budget constraint",

author = "B.J.J.A.M. Bronnenberg",

year = "1998",

language = "English",

volume = "35",

pages = "399--406",

journal = "Journal of Marketing Research",

issn = "0022-2437",

publisher = "American Marketing Association",

number = "3",

}