| Original language | English |
|---|---|
| Title of host publication | The Sage Handbook of Advertising |
| Editors | G. Tellis, T. Ambler |
| Place of Publication | Los Angeles |
| Publisher | Sage Publications |
| Pages | 247-263 |
| Number of pages | 512 |
| ISBN (Print) | 9781412918862 |
| Publication status | Published - 2007 |
Advertising response models
M.G. Dekimpe, D.M. Hanssens
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Professional
21
Citations
(Scopus)