Advertising response models

M.G. Dekimpe, D.M. Hanssens

Research output: Chapter in Book/Report/Conference proceedingChapterProfessional

15 Citations (Scopus)
Original languageEnglish
Title of host publicationThe Sage Handbook of Advertising
EditorsG. Tellis, T. Ambler
Place of PublicationLos Angeles
PublisherSage Publications
Pages247-263
Number of pages512
ISBN (Print)9781412918862
Publication statusPublished - 2007

Cite this

Dekimpe, M. G., & Hanssens, D. M. (2007). Advertising response models. In G. Tellis, & T. Ambler (Eds.), The Sage Handbook of Advertising (pp. 247-263). Sage Publications.