Advertising response models

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Professional

Original language	English
Title of host publication	The Sage Handbook of Advertising
Editors	G. Tellis, T. Ambler
Place of Publication	Los Angeles
Publisher	Sage Publications
Pages	247-263
Number of pages	512
ISBN (Print)	9781412918862
Publication status	Published - 2007

Cite this

@inbook{316165b8c85a43acbcd0df92165ef08f,

title = "Advertising response models",

author = "M.G. Dekimpe and D.M. Hanssens",

note = "Pagination: 512",

year = "2007",

language = "English",

isbn = "9781412918862",

pages = "247--263",

editor = "G. Tellis and T. Ambler",

booktitle = "The Sage Handbook of Advertising",

publisher = "Sage Publications",

address = "United States",

}