Advertising versus pay-per-view in electronic media

A. Prasad, V. Mahajan, B.J.J.A.M. Bronnenberg

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Original language	English
Pages (from-to)	13-30
Journal	International Journal of Research in Marketing
Volume	20
Issue number	1
Publication status	Published - 2003
Externally published	Yes

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@article{c7708febe3bc489491e239a82674f60d,

title = "Advertising versus pay-per-view in electronic media",

author = "A. Prasad and V. Mahajan and B.J.J.A.M. Bronnenberg",

year = "2003",

language = "English",

volume = "20",

pages = "13--30",

journal = "International Journal of Research in Marketing",

issn = "0167-8116",

publisher = "Elsevier B.V.",

number = "1",

}