Advertising versus pay-per-view in electronic media

A. Prasad, V. Mahajan, B.J.J.A.M. Bronnenberg

Research output: Contribution to journalArticleScientificpeer-review

61 Citations (Scopus)
228 Downloads (Pure)
Original languageEnglish
Pages (from-to)13-30
JournalInternational Journal of Research in Marketing
Volume20
Issue number1
Publication statusPublished - 2003
Externally publishedYes

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