Advertising versus pay-per-view in electronic media

A. Prasad, V. Mahajan, B.J.J.A.M. Bronnenberg

Research output: Contribution to journalArticleScientificpeer-review

161 Downloads (Pure)
Original languageEnglish
Pages (from-to)13-30
JournalInternational Journal of Research in Marketing
Volume20
Issue number1
Publication statusPublished - 2003
Externally publishedYes

Cite this

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title = "Advertising versus pay-per-view in electronic media",
author = "A. Prasad and V. Mahajan and B.J.J.A.M. Bronnenberg",
year = "2003",
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volume = "20",
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journal = "International Journal of Research in Marketing",
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publisher = "Elsevier Science BV",
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Advertising versus pay-per-view in electronic media. / Prasad, A.; Mahajan, V.; Bronnenberg, B.J.J.A.M.

In: International Journal of Research in Marketing, Vol. 20, No. 1, 2003, p. 13-30.

Research output: Contribution to journalArticleScientificpeer-review

TY - JOUR

T1 - Advertising versus pay-per-view in electronic media

AU - Prasad, A.

AU - Mahajan, V.

AU - Bronnenberg, B.J.J.A.M.

PY - 2003

Y1 - 2003

M3 - Article

VL - 20

SP - 13

EP - 30

JO - International Journal of Research in Marketing

JF - International Journal of Research in Marketing

SN - 0167-8116

IS - 1

ER -