| Original language | English |
|---|---|
| Pages (from-to) | 13-30 |
| Journal | International Journal of Research in Marketing |
| Volume | 20 |
| Issue number | 1 |
| Publication status | Published - 2003 |
| Externally published | Yes |
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Advertising versus pay-per-view in electronic media
- A. Prasad
- , V. Mahajan
- , B.J.J.A.M. Bronnenberg
Research output: Contribution to journal › Article › Scientific › peer-review
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