Aggregating the results of individual-level conjoint analysis: A case study

M.J.W. Stokmans

Aggregating the results of individual-level conjoint analysis: A case study

Tilburg School of Humanities and Digital Sciences

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Professional

Original language	English
Title of host publication	Advanced research in marketing
Subtitle of host publication	Proceedings of the 19th Annual Conference of the European Marketing Academy, Innsbruck, Austria, May 22-25, 1990
Editors	H. Mühlbacher, C. Jochum
Place of Publication	Innsbruck
Publisher	[s.n.]
Pages	1145-1164
Volume	2
Publication status	Published - 1990

Publication series

Name
Volume	2

Cite this

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title = "Aggregating the results of individual-level conjoint analysis: A case study",

author = "M.J.W. Stokmans",

year = "1990",

language = "English",

volume = "2",

publisher = "[s.n.]",

pages = "1145--1164",

editor = "H. M{\"u}hlbacher and C. Jochum",

booktitle = "Advanced research in marketing",

}

Aggregating the results of individual-level conjoint analysis : A case study. / Stokmans, M.J.W.

Advanced research in marketing: Proceedings of the 19th Annual Conference of the European Marketing Academy, Innsbruck, Austria, May 22-25, 1990. ed. / H. Mühlbacher; C. Jochum. Vol. 2 Innsbruck : [s.n.], 1990. p. 1145-1164.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Professional