Aggregating the results of individual-level conjoint analysis: A case study

Research output: Chapter in Book/Report/Conference proceedingChapterProfessional

Original languageEnglish
Title of host publicationAdvanced research in marketing
Subtitle of host publicationProceedings of the 19th Annual Conference of the European Marketing Academy, Innsbruck, Austria, May 22-25, 1990
EditorsH. Mühlbacher, C. Jochum
Place of PublicationInnsbruck
Publisher[s.n.]
Pages1145-1164
Volume2
Publication statusPublished - 1990

Publication series

Name
Volume2

Cite this

Stokmans, M. J. W. (1990). Aggregating the results of individual-level conjoint analysis: A case study. In H. Mühlbacher, & C. Jochum (Eds.), Advanced research in marketing: Proceedings of the 19th Annual Conference of the European Marketing Academy, Innsbruck, Austria, May 22-25, 1990 (Vol. 2, pp. 1145-1164). Innsbruck: [s.n.].
Stokmans, M.J.W. / Aggregating the results of individual-level conjoint analysis : A case study. Advanced research in marketing: Proceedings of the 19th Annual Conference of the European Marketing Academy, Innsbruck, Austria, May 22-25, 1990. editor / H. Mühlbacher ; C. Jochum. Vol. 2 Innsbruck : [s.n.], 1990. pp. 1145-1164
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Stokmans, MJW 1990, Aggregating the results of individual-level conjoint analysis: A case study. in H Mühlbacher & C Jochum (eds), Advanced research in marketing: Proceedings of the 19th Annual Conference of the European Marketing Academy, Innsbruck, Austria, May 22-25, 1990. vol. 2, [s.n.], Innsbruck, pp. 1145-1164.

Aggregating the results of individual-level conjoint analysis : A case study. / Stokmans, M.J.W.

Advanced research in marketing: Proceedings of the 19th Annual Conference of the European Marketing Academy, Innsbruck, Austria, May 22-25, 1990. ed. / H. Mühlbacher; C. Jochum. Vol. 2 Innsbruck : [s.n.], 1990. p. 1145-1164.

Research output: Chapter in Book/Report/Conference proceedingChapterProfessional

TY - CHAP

T1 - Aggregating the results of individual-level conjoint analysis

T2 - A case study

AU - Stokmans, M.J.W.

PY - 1990

Y1 - 1990

M3 - Chapter

VL - 2

SP - 1145

EP - 1164

BT - Advanced research in marketing

A2 - Mühlbacher, H.

A2 - Jochum, C.

PB - [s.n.]

CY - Innsbruck

ER -

Stokmans MJW. Aggregating the results of individual-level conjoint analysis: A case study. In Mühlbacher H, Jochum C, editors, Advanced research in marketing: Proceedings of the 19th Annual Conference of the European Marketing Academy, Innsbruck, Austria, May 22-25, 1990. Vol. 2. Innsbruck: [s.n.]. 1990. p. 1145-1164