Original language | English |
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Title of host publication | Advanced research in marketing |
Subtitle of host publication | Proceedings of the 19th Annual Conference of the European Marketing Academy, Innsbruck, Austria, May 22-25, 1990 |
Editors | H. Mühlbacher, C. Jochum |
Place of Publication | Innsbruck |
Publisher | [s.n.] |
Pages | 1145-1164 |
Volume | 2 |
Publication status | Published - 1990 |
Publication series
Name | |
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Volume | 2 |