Aggregating the results of individual-level conjoint analysis: A case study

Research output: Chapter in Book/Report/Conference proceedingChapterProfessional

Original languageEnglish
Title of host publicationAdvanced research in marketing
Subtitle of host publicationProceedings of the 19th Annual Conference of the European Marketing Academy, Innsbruck, Austria, May 22-25, 1990
EditorsH. Mühlbacher, C. Jochum
Place of PublicationInnsbruck
Publisher[s.n.]
Pages1145-1164
Volume2
Publication statusPublished - 1990

Publication series

Name
Volume2

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