| Original language | English |
|---|---|
| Title of host publication | Advanced research in marketing |
| Subtitle of host publication | Proceedings of the 19th Annual Conference of the European Marketing Academy, Innsbruck, Austria, May 22-25, 1990 |
| Editors | H. Mühlbacher, C. Jochum |
| Place of Publication | Innsbruck |
| Publisher | [s.n.] |
| Pages | 1145-1164 |
| Volume | 2 |
| Publication status | Published - 1990 |
Publication series
| Name | |
|---|---|
| Volume | 2 |
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