Alternative organizing with social purpose: Revisiting institutional analysis of market-based activity

Johanna Mair*, Nikolas Rathert

*Corresponding author for this work

Research output: Contribution to journalArticleScientificpeer-review

Abstract

Given rampant economic inequality, social exclusion and overconsumption, organizing in markets increasingly focuses on leveraging commercial activity for a social purpose. Alternative forms of organizing have developed to overcome the deficiencies of contemporary capitalism. They have become prevalent in numerous institutional contexts through types of organizations such as social enterprises, cooperatives and platform-based sharing economy organizations. Our objective is to ignite research on alternative organizing. We build on two important institutional perspectives, Neo-institutionalism and Comparative Capitalism, to investigate how these organizations diverge from the archetypal corporation. In addition, we develop a framework to guide institutional analysis of the origins, enabling conditions and consequences of alternative organizing in contemporary markets and society. We conclude by laying out pathways for future research.
Original languageEnglish
Pages (from-to)817-836
JournalSocio-Economic Review
Volume19
Issue number2
DOIs
Publication statusPublished - 2021

Keywords

  • BUSINESS MODELS
  • CAPITALISM
  • COMPETING LOGICS
  • CORPORATIONS
  • DIVERSITY
  • ENTREPRENEURSHIP
  • FORMAL-STRUCTURE
  • ORGANIZATIONAL DESIGN
  • SOCIETY
  • TECHNOLOGY
  • capitalist systems
  • institutional change
  • institutions
  • markets
  • organizational theory

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