An agency theory perspective on the purchase of marketing services

W.L. Tate, L.M. Ellram, E. Hartmann, W. van der Valk

Research output: Contribution to journalArticleScientificpeer-review

87 Citations (Scopus)
Original languageEnglish
Pages (from-to)198-206
JournalIndustrial Marketing Management: An International Journal of Industrial Marketing and Marketing Research
Issue number5
Publication statusPublished - 2010
Externally publishedYes

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