An agency theory perspective on the purchase of marketing services

W.L. Tate, L.M. Ellram, E. Hartmann, W. van der Valk

Research output: Contribution to journal › Article › Scientific › peer-review

Original language	English
Pages (from-to)	198-206
Journal	Industrial Marketing Management
Volume	39
Issue number	5
Publication status	Published - 2010
Externally published	Yes

Cite this

@article{7358a4ae0ad1460289319dd36ae6b15e,

title = "An agency theory perspective on the purchase of marketing services",

author = "W.L. Tate and L.M. Ellram and E. Hartmann and {van der Valk}, W.",

year = "2010",

language = "English",

volume = "39",

pages = "198--206",

journal = "Industrial Marketing Management",

issn = "0019-8501",

publisher = "Elsevier Science Inc.",

number = "5",

}