An experimental investigation of synergy effects in multiple-media advertising campaigns

M. Dijkstra

    Research output: ThesisDoctoral Thesis

    553 Downloads (Pure)
    Original languageEnglish
    QualificationDoctor of Philosophy
    Supervisors/Advisors
    • van Raaij, Fred, Promotor
    • Rossiter, J.R., Promotor, External person
    Award date11 Oct 2002
    Publisher
    Print ISBNs9067340278
    Publication statusPublished - 2002

    Cite this

    @phdthesis{a79f20b244f748c7b610f1d4f75ac142,
    title = "An experimental investigation of synergy effects in multiple-media advertising campaigns",
    author = "M. Dijkstra",
    note = "Pagination: 160",
    year = "2002",
    language = "English",
    isbn = "9067340278",
    publisher = "e.b.",

    }

    An experimental investigation of synergy effects in multiple-media advertising campaigns. / Dijkstra, M.

    e.b., 2002. 160 p.

    Research output: ThesisDoctoral Thesis

    TY - THES

    T1 - An experimental investigation of synergy effects in multiple-media advertising campaigns

    AU - Dijkstra, M.

    N1 - Pagination: 160

    PY - 2002

    Y1 - 2002

    M3 - Doctoral Thesis

    SN - 9067340278

    PB - e.b.

    ER -