Original language | English |
---|---|
Qualification | Doctor of Philosophy |
Supervisors/Advisors |
|
Award date | 11 Oct 2002 |
Publisher | |
Print ISBNs | 9067340278 |
Publication status | Published - 2002 |
An experimental investigation of synergy effects in multiple-media advertising campaigns
M. Dijkstra
Research output: Thesis › Doctoral Thesis
1281
Downloads
(Pure)