An experimental investigation of synergy effects in multiple-media advertising campaigns

M. Dijkstra

    Research output: Thesis › Doctoral Thesis

    782 Downloads (Pure)
    Original languageEnglish
    QualificationDoctor of Philosophy
    Supervisors/Advisors
    • van Raaij, Fred, Promotor
    • Rossiter, J.R., Promotor, External person
    Award date11 Oct 2002
    Publisher
    Print ISBNs9067340278
    Publication statusPublished - 2002

    Access to Document

    • 89620Final published version, 53.5 MB

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