| Original language | English |
|---|---|
| Qualification | Doctor of Philosophy |
| Supervisors/Advisors |
|
| Award date | 11 Oct 2002 |
| Publisher | |
| Print ISBNs | 9067340278 |
| Publication status | Published - 2002 |
Cite this
Dijkstra, M. (2002). An experimental investigation of synergy effects in multiple-media advertising campaigns. e.b.
@phdthesis{a79f20b244f748c7b610f1d4f75ac142,
title = "An experimental investigation of synergy effects in multiple-media advertising campaigns",
author = "M. Dijkstra",
note = "Pagination: 160",
year = "2002",
language = "English",
isbn = "9067340278",
publisher = "e.b.",
}
Dijkstra, M 2002, 'An experimental investigation of synergy effects in multiple-media advertising campaigns', Doctor of Philosophy.
An experimental investigation of synergy effects in multiple-media advertising campaigns. / Dijkstra, M.
e.b., 2002. 160 p.Research output: Thesis › Doctoral Thesis
TY - THES
T1 - An experimental investigation of synergy effects in multiple-media advertising campaigns
AU - Dijkstra, M.
N1 - Pagination: 160
PY - 2002
Y1 - 2002
M3 - Doctoral Thesis
SN - 9067340278
PB - e.b.
ER -
Dijkstra M. An experimental investigation of synergy effects in multiple-media advertising campaigns. e.b., 2002. 160 p.