Abstract
Board gaming as a leisure activity is becoming increasingly popular.
The research on modern commercial board gaming is also gaining
momentum. In this study, we aim to investigate the factors that
may play a role in board game purchase intentions. We conducted
an online survey and collected data from habitual board gamers.
Multiple regression analyses showed that enjoyment, positive word
of mouth, age and gender were positively associated with purchase
intentions whereas income, play frequency, prior board gaming
experience and feelings of presence were not. We discuss the results
and present potential future research.
The research on modern commercial board gaming is also gaining
momentum. In this study, we aim to investigate the factors that
may play a role in board game purchase intentions. We conducted
an online survey and collected data from habitual board gamers.
Multiple regression analyses showed that enjoyment, positive word
of mouth, age and gender were positively associated with purchase
intentions whereas income, play frequency, prior board gaming
experience and feelings of presence were not. We discuss the results
and present potential future research.
| Original language | English |
|---|---|
| Title of host publication | Proceedings of the FDG2022 |
| Subtitle of host publication | Proceedings of the 17th International Conference on the Foundations of Digital Games |
| Place of Publication | New York, NY, United States |
| Publisher | Association for Computing Machinery |
| Pages | 1-5 |
| Number of pages | 5 |
| ISBN (Print) | 9781450397957 |
| DOIs | |
| Publication status | Published - 2022 |
| Event | FDG22: 17th International Conference on the Foundations of Digital Games - Athens, Greece Duration: 5 Sept 2022 → 8 Sept 2022 |
Conference
| Conference | FDG22: 17th International Conference on the Foundations of Digital Games |
|---|---|
| Country/Territory | Greece |
| City | Athens |
| Period | 5/09/22 → 8/09/22 |
Keywords
- Board Games
- Tabletop Games
- Purchase Intentions