|Title of host publication||Contemporary research in marketing|
|Subtitle of host publication||Proceedings of the XVIth Annual Conference of the European Marketing Academy, May 31-June 3, 1987, Toronto, Canada|
|Editors||P.S.H. Leeflang, M. Rice|
|Place of Publication||Toronto|
|Publication status||Published - 1987|
An integrated procedure for building a common perceptual space based on completely individualized data collection. / Steenkamp, J.E.B.M.; van Trijp, J.C.M.; Verhallen, T.M.M.Contemporary research in marketing: Proceedings of the XVIth Annual Conference of the European Marketing Academy, May 31-June 3, 1987, Toronto, Canada. ed. / P.S.H. Leeflang; M. Rice. Toronto : York University, 1987. p. Wd5-Wd18.
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Professional
TY - CHAP
T1 - An integrated procedure for building a common perceptual space based on completely individualized data collection
AU - Steenkamp, J.E.B.M.
AU - van Trijp, J.C.M.
AU - Verhallen, T.M.M.
PY - 1987
Y1 - 1987
M3 - Chapter
SP - Wd5-Wd18
BT - Contemporary research in marketing
A2 - Leeflang, P.S.H.
A2 - Rice, M.
PB - York University
CY - Toronto