An integrated procedure for building a common perceptual space based on completely individualized data collection

J.E.B.M. Steenkamp, J.C.M. van Trijp, T.M.M. Verhallen

Research output: Chapter in Book/Report/Conference proceedingChapterProfessional

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Original languageEnglish
Title of host publicationContemporary research in marketing
Subtitle of host publicationProceedings of the XVIth Annual Conference of the European Marketing Academy, May 31-June 3, 1987, Toronto, Canada
EditorsP.S.H. Leeflang, M. Rice
Place of PublicationToronto
PublisherYork University
PagesWd5-Wd18
Publication statusPublished - 1987

Cite this

Steenkamp, J. E. B. M., van Trijp, J. C. M., & Verhallen, T. M. M. (1987). An integrated procedure for building a common perceptual space based on completely individualized data collection. In P. S. H. Leeflang, & M. Rice (Eds.), Contemporary research in marketing: Proceedings of the XVIth Annual Conference of the European Marketing Academy, May 31-June 3, 1987, Toronto, Canada (pp. Wd5-Wd18). Toronto: York University.
Steenkamp, J.E.B.M. ; van Trijp, J.C.M. ; Verhallen, T.M.M. / An integrated procedure for building a common perceptual space based on completely individualized data collection. Contemporary research in marketing: Proceedings of the XVIth Annual Conference of the European Marketing Academy, May 31-June 3, 1987, Toronto, Canada. editor / P.S.H. Leeflang ; M. Rice. Toronto : York University, 1987. pp. Wd5-Wd18
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Steenkamp, JEBM, van Trijp, JCM & Verhallen, TMM 1987, An integrated procedure for building a common perceptual space based on completely individualized data collection. in PSH Leeflang & M Rice (eds), Contemporary research in marketing: Proceedings of the XVIth Annual Conference of the European Marketing Academy, May 31-June 3, 1987, Toronto, Canada. York University, Toronto, pp. Wd5-Wd18.

An integrated procedure for building a common perceptual space based on completely individualized data collection. / Steenkamp, J.E.B.M.; van Trijp, J.C.M.; Verhallen, T.M.M.

Contemporary research in marketing: Proceedings of the XVIth Annual Conference of the European Marketing Academy, May 31-June 3, 1987, Toronto, Canada. ed. / P.S.H. Leeflang; M. Rice. Toronto : York University, 1987. p. Wd5-Wd18.

Research output: Chapter in Book/Report/Conference proceedingChapterProfessional

TY - CHAP

T1 - An integrated procedure for building a common perceptual space based on completely individualized data collection

AU - Steenkamp, J.E.B.M.

AU - van Trijp, J.C.M.

AU - Verhallen, T.M.M.

PY - 1987

Y1 - 1987

M3 - Chapter

SP - Wd5-Wd18

BT - Contemporary research in marketing

A2 - Leeflang, P.S.H.

A2 - Rice, M.

PB - York University

CY - Toronto

ER -

Steenkamp JEBM, van Trijp JCM, Verhallen TMM. An integrated procedure for building a common perceptual space based on completely individualized data collection. In Leeflang PSH, Rice M, editors, Contemporary research in marketing: Proceedings of the XVIth Annual Conference of the European Marketing Academy, May 31-June 3, 1987, Toronto, Canada. Toronto: York University. 1987. p. Wd5-Wd18