An integrated procedure for building a common perceptual space based on completely individualized data collection

J.E.B.M. Steenkamp, J.C.M. van Trijp, T.M.M. Verhallen

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Original language	English
Title of host publication	Contemporary research in marketing
Subtitle of host publication	Proceedings of the XVIth Annual Conference of the European Marketing Academy, May 31-June 3, 1987, Toronto, Canada
Editors	P.S.H. Leeflang, M. Rice
Place of Publication	Toronto
Publisher	York University
Pages	Wd5-Wd18
Publication status	Published - 1987

Access to Document

Steenkamp, J. E. B. M., van Trijp, J. C. M., & Verhallen, T. M. M. (1987). An integrated procedure for building a common perceptual space based on completely individualized data collection. In P. S. H. Leeflang, & M. Rice (Eds.), Contemporary research in marketing: Proceedings of the XVIth Annual Conference of the European Marketing Academy, May 31-June 3, 1987, Toronto, Canada (pp. Wd5-Wd18). York University.

Steenkamp, J.E.B.M. ; van Trijp, J.C.M. ; Verhallen, T.M.M. / An integrated procedure for building a common perceptual space based on completely individualized data collection. Contemporary research in marketing: Proceedings of the XVIth Annual Conference of the European Marketing Academy, May 31-June 3, 1987, Toronto, Canada. editor / P.S.H. Leeflang ; M. Rice. Toronto : York University, 1987. pp. Wd5-Wd18

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title = "An integrated procedure for building a common perceptual space based on completely individualized data collection",

author = "J.E.B.M. Steenkamp and {van Trijp}, J.C.M. and T.M.M. Verhallen",

year = "1987",

language = "English",

pages = "Wd5--Wd18",

editor = "P.S.H. Leeflang and M. Rice",

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Steenkamp, JEBM, van Trijp, JCM & Verhallen, TMM 1987, An integrated procedure for building a common perceptual space based on completely individualized data collection. in PSH Leeflang & M Rice (eds), Contemporary research in marketing: Proceedings of the XVIth Annual Conference of the European Marketing Academy, May 31-June 3, 1987, Toronto, Canada. York University, Toronto, pp. Wd5-Wd18.

An integrated procedure for building a common perceptual space based on completely individualized data collection. / Steenkamp, J.E.B.M.; van Trijp, J.C.M.; Verhallen, T.M.M.
Contemporary research in marketing: Proceedings of the XVIth Annual Conference of the European Marketing Academy, May 31-June 3, 1987, Toronto, Canada. ed. / P.S.H. Leeflang; M. Rice. Toronto: York University, 1987. p. Wd5-Wd18.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Professional

Steenkamp JEBM, van Trijp JCM, Verhallen TMM. An integrated procedure for building a common perceptual space based on completely individualized data collection. In Leeflang PSH, Rice M, editors, Contemporary research in marketing: Proceedings of the XVIth Annual Conference of the European Marketing Academy, May 31-June 3, 1987, Toronto, Canada. Toronto: York University. 1987. p. Wd5-Wd18