An integrated procedure for building a common perceptual space based on completely individualized data collection

J.E.B.M. Steenkamp, J.C.M. van Trijp, T.M.M. Verhallen

Research output: Chapter in Book/Report/Conference proceedingChapterProfessional

58 Downloads (Pure)
Original languageEnglish
Title of host publicationContemporary research in marketing
Subtitle of host publicationProceedings of the XVIth Annual Conference of the European Marketing Academy, May 31-June 3, 1987, Toronto, Canada
EditorsP.S.H. Leeflang, M. Rice
Place of PublicationToronto
PublisherYork University
Publication statusPublished - 1987

Cite this