| Original language | English |
|---|---|
| Title of host publication | Marketing for the new Europe |
| Subtitle of host publication | Dealing with complexity (Proceedings of the 22nd Annual Conference of the European Marketing Agency, Barcelona, Spain, May 25-28, 1993) |
| Editors | J. Chias, J. Sureda |
| Place of Publication | Barcelona |
| Publisher | ESADE |
| Pages | 683-699 |
| Number of pages | 17 |
| Publication status | Published - 1993 |
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