An intercultural perspective on persuasion marketing

Peter Broeder

    Research output: Contribution to conferenceAbstractScientificpeer-review

    Original languageEnglish
    Pages1
    Number of pages1
    Publication statusPublished - 2017
    EventInternational Conference Marketing - from Information to Decision - Babeş-Bolyai University, Cluj-Napoca, Romania Faculty of Economics and Business Administration, Cluj-Napoca, Romania
    Duration: 20 Oct 201720 Oct 2017
    Conference number: 10

    Conference

    ConferenceInternational Conference Marketing - from Information to Decision
    Abbreviated titleMID 2017
    Country/TerritoryRomania
    CityCluj-Napoca
    Period20/10/1720/10/17

    Keywords

    • Marketing
    • Advertising

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