An intercultural perspective on persuasion marketing

Research output: Contribution to conferenceAbstractScientificpeer-review

Original languageEnglish
Pages1
Number of pages1
Publication statusPublished - 2017
EventInternational Conference Marketing - from Information to Decision - Babeş-Bolyai University, Cluj-Napoca, Romania Faculty of Economics and Business Administration, Cluj-Napoca, Romania
Duration: 20 Oct 201720 Oct 2017
Conference number: 10

Conference

ConferenceInternational Conference Marketing - from Information to Decision
Abbreviated titleMID 2017
CountryRomania
CityCluj-Napoca
Period20/10/1720/10/17

Keywords

  • Marketing
  • Advertising

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