An intercultural perspective on persuasion marketing

Research output: Contribution to conference › Abstract › Scientific › peer-review

Original language	English
Pages	1
Number of pages	1
Publication status	Published - 2017
Event	International Conference Marketing - from Information to Decision - Babeş-Bolyai University, Cluj-Napoca, Romania Faculty of Economics and Business Administration, Cluj-Napoca, Romania Duration: 20 Oct 2017 → 20 Oct 2017 Conference number: 10

Conference	International Conference Marketing - from Information to Decision
Abbreviated title	MID 2017
Country/Territory	Romania
City	Cluj-Napoca
Period	20/10/17 → 20/10/17

Keywords

@conference{d90565e6330247a5882811ce19724fa3,

title = "An intercultural perspective on persuasion marketing",

keywords = "Marketing, Advertising",

author = "Peter Broeder",

year = "2017",

language = "English",

pages = "1",

note = "International Conference Marketing - from Information to Decision, MID 2017 ; Conference date: 20-10-2017 Through 20-10-2017",

}