An investigation into the joint effects of trust and interdependence on relationship commitment

I. Geyskens, J.-B.E.M. Steenkamp

Research output: Chapter in Book/Report/Conference proceedingConference contributionProfessional

Original languageEnglish
Title of host publicationProceedings of the 24th Annual Conference of the European Marketing Academy, Cergy (France)
PublisherUnknown Publisher
Pages351-371
Publication statusPublished - 1995
Externally publishedYes

Cite this

Geyskens, I., & Steenkamp, J-BEM. (1995). An investigation into the joint effects of trust and interdependence on relationship commitment. In Proceedings of the 24th Annual Conference of the European Marketing Academy, Cergy (France) (pp. 351-371). Unknown Publisher.