Original language | English |
---|---|
Title of host publication | Proceedings of the 24th Annual Conference of the European Marketing Academy, Cergy (France) |
Publisher | Unknown Publisher |
Pages | 351-371 |
Publication status | Published - 1995 |
Externally published | Yes |
An investigation into the joint effects of trust and interdependence on relationship commitment
I. Geyskens, J.-B.E.M. Steenkamp
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Professional