An investigation into the joint effects of trust and interdependence on relationship commitment

I. Geyskens, J.-B.E.M. Steenkamp

Research output: Chapter in Book/Report/Conference proceedingConference contributionProfessional

Original languageEnglish
Title of host publicationProceedings of the 24th Annual Conference of the European Marketing Academy, Cergy (France)
PublisherUnknown Publisher
Publication statusPublished - 1995
Externally publishedYes

Cite this