An investigation into the sponsorship effects on attitudes and behavior of rival fans

A. Klidas, M.A.L.M. van Assen, D. Oldenhof

Research output: Chapter in Book/Report/Conference proceedingConference contributionProfessional

Original languageEnglish
Title of host publicationDevelopments in marketing science
Subtitle of host publicationproceedings of the annual conference of the Academy of Marketing Science
EditorsJr. Robinson
PublisherAcademy of Marketing Science
Pages23-30
Volume31
Publication statusPublished - 2008

Publication series

Name
Volume31

Cite this

Klidas, A., van Assen, M. A. L. M., & Oldenhof, D. (2008). An investigation into the sponsorship effects on attitudes and behavior of rival fans. In J. Robinson (Ed.), Developments in marketing science: proceedings of the annual conference of the Academy of Marketing Science (Vol. 31, pp. 23-30). Academy of Marketing Science.