|Title of host publication||Developments in marketing science|
|Subtitle of host publication||proceedings of the annual conference of the Academy of Marketing Science|
|Publisher||Academy of Marketing Science|
|Publication status||Published - 2008|
Klidas, A., van Assen, M. A. L. M., & Oldenhof, D. (2008). An investigation into the sponsorship effects on attitudes and behavior of rival fans. In J. Robinson (Ed.), Developments in marketing science: proceedings of the annual conference of the Academy of Marketing Science (Vol. 31, pp. 23-30). Academy of Marketing Science.