An investigation into the sponsorship effects on attitudes and behavior of rival fans

A. Klidas, M.A.L.M. van Assen, D. Oldenhof

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Professional

Original language	English
Title of host publication	Developments in marketing science
Subtitle of host publication	proceedings of the annual conference of the Academy of Marketing Science
Editors	Jr. Robinson
Publisher	Academy of Marketing Science
Pages	23-30
Volume	31
Publication status	Published - 2008

Name
Volume	31

Cite this

@inproceedings{53c7a2dc33d543519ac79a32b0a3be9a,

title = "An investigation into the sponsorship effects on attitudes and behavior of rival fans",

author = "A. Klidas and \{van Assen\}, M.A.L.M. and D. Oldenhof",

year = "2008",

language = "English",

volume = "31",

publisher = "Academy of Marketing Science",

pages = "23--30",

editor = "Jr. Robinson",

booktitle = "Developments in marketing science",

}

An investigation into the sponsorship effects on attitudes and behavior of rival fans. / Klidas, A.; van Assen, M.A.L.M.; Oldenhof, D.
Developments in marketing science: proceedings of the annual conference of the Academy of Marketing Science. ed. / Jr. Robinson. Vol. 31 Academy of Marketing Science, 2008. p. 23-30.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Professional