An investigation of the role of parasocial interaction in understanding purchase intentions of followers of Instagram influencers

Sara Pabian, Lieze Jacobs, Charlotte J. S. De Backer

Research output: Contribution to conference › Paper › Other research output

Original language	English
Publication status	Published - 2020
Externally published	Yes
Event	Etmaal van de Communicatiewetenschap - Amsterdam, Netherlands Duration: 6 Feb 2020 → 7 Feb 2020 https://www.etmaal2020.amsterdam

Conference	Etmaal van de Communicatiewetenschap
Abbreviated title	Etmaal 2020
Country/Territory	Netherlands
City	Amsterdam
Period	6/02/20 → 7/02/20
Internet address	https://www.etmaal2020.amsterdam

Cite this

@conference{41d866aa33fc427bb71e2662c0e3b8e2,

title = "An investigation of the role of parasocial interaction in understanding purchase intentions of followers of Instagram influencers",

author = "Sara Pabian and Lieze Jacobs and {De Backer}, {Charlotte J. S.}",

year = "2020",

language = "English",

note = "Etmaal van de Communicatiewetenschap, Etmaal 2020 ; Conference date: 06-02-2020 Through 07-02-2020",

url = "https://www.etmaal2020.amsterdam",

}