An investigation of the role of parasocial interaction in understanding purchase intentions of followers of Instagram influencers

Sara Pabian, Lieze Jacobs, Charlotte J. S. De Backer

Research output: Contribution to conferencePaperScientificpeer-review

Original languageEnglish
Publication statusPublished - 2020
Externally publishedYes
EventEtmaal van de Communicatiewetenschap - Amsterdam, Netherlands
Duration: 6 Feb 20207 Feb 2020
https://www.etmaal2020.amsterdam

Conference

ConferenceEtmaal van de Communicatiewetenschap
Abbreviated titleEtmaal 2020
CountryNetherlands
CityAmsterdam
Period6/02/207/02/20
Internet address

Cite this

Pabian, S., Jacobs, L., & De Backer, C. J. S. (2020). An investigation of the role of parasocial interaction in understanding purchase intentions of followers of Instagram influencers. Paper presented at Etmaal van de Communicatiewetenschap, Amsterdam, Netherlands.