An overview of CRM adoption and implementation strategy in China

C.X.J. Ou; C.L. Sia

An overview of CRM adoption and implementation strategy in China

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Professional

Original language	English
Title of host publication	Proceedings of the Tenth Americas Conference on Information Systems (AMCIS), August 5-8, 2004, New York, USA (Paper 84)
Editors	C. Bullen, E. Stohr
Place of Publication	Atlanta, GA
Publisher	Association for Information Systems
Volume	10
Publication status	Published - 2004
Externally published	Yes

Publication series

Name
Volume	10

Cite this

@inproceedings{94f9cac6161a4d21827ac5587537a64c,

title = "An overview of CRM adoption and implementation strategy in China",

author = "C.X.J. Ou and C.L. Sia",

year = "2004",

language = "English",

volume = "10",

publisher = "Association for Information Systems",

editor = "C. Bullen and E. Stohr",

booktitle = "Proceedings of the Tenth Americas Conference on Information Systems (AMCIS), August 5-8, 2004, New York, USA (Paper 84)",

address = "United States",

}

An overview of CRM adoption and implementation strategy in China. / Ou, C.X.J.; Sia, C.L.
Proceedings of the Tenth Americas Conference on Information Systems (AMCIS), August 5-8, 2004, New York, USA (Paper 84). ed. / C. Bullen; E. Stohr. Vol. 10 Atlanta, GA: Association for Information Systems, 2004.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Professional

TY - GEN

T1 - An overview of CRM adoption and implementation strategy in China

AU - Ou, C.X.J.

AU - Sia, C.L.

PY - 2004

Y1 - 2004

M3 - Conference contribution

VL - 10

BT - Proceedings of the Tenth Americas Conference on Information Systems (AMCIS), August 5-8, 2004, New York, USA (Paper 84)

A2 - Bullen, C.

A2 - Stohr, E.

PB - Association for Information Systems

CY - Atlanta, GA

ER -