An overview of CRM adoption and implementation strategy in China

C.X.J. Ou, C.L. Sia

Research output: Chapter in Book/Report/Conference proceedingConference contributionProfessional

Original languageEnglish
Title of host publicationProceedings of the Tenth Americas Conference on Information Systems (AMCIS), August 5-8, 2004, New York, USA (Paper 84)
EditorsC. Bullen, E. Stohr
Place of PublicationAtlanta, GA
PublisherAssociation for Information Systems
Publication statusPublished - 2004
Externally publishedYes

Publication series


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