Analysing generci needs through mokken scaling and the multinomial logit model

L. Paas, A.A.A. Kuijlen

    Research output: Contribution to journalArticleScientificpeer-review

    Original languageEnglish
    JournalJournal of targeting, measurement and analysis for marketing
    Volume7
    Issue number2
    Publication statusPublished - 1998

    Cite this

    @article{4b72541c56224524a6eccd664208edc9,
    title = "Analysing generci needs through mokken scaling and the multinomial logit model",
    author = "L. Paas and A.A.A. Kuijlen",
    year = "1998",
    language = "English",
    volume = "7",
    journal = "Journal of targeting, measurement and analysis for marketing",
    issn = "0967-3237",
    publisher = "Palgrave Macmillan Ltd.",
    number = "2",

    }

    Analysing generci needs through mokken scaling and the multinomial logit model. / Paas, L.; Kuijlen, A.A.A.

    In: Journal of targeting, measurement and analysis for marketing, Vol. 7, No. 2, 1998.

    Research output: Contribution to journalArticleScientificpeer-review

    TY - JOUR

    T1 - Analysing generci needs through mokken scaling and the multinomial logit model

    AU - Paas, L.

    AU - Kuijlen, A.A.A.

    PY - 1998

    Y1 - 1998

    M3 - Article

    VL - 7

    JO - Journal of targeting, measurement and analysis for marketing

    JF - Journal of targeting, measurement and analysis for marketing

    SN - 0967-3237

    IS - 2

    ER -