Analysing generci needs through mokken scaling and the multinomial logit model

Research output: Contribution to journal › Article › Scientific › peer-review

Original language	English
Journal	Journal of targeting, measurement and analysis for marketing
Volume	7
Issue number	2
Publication status	Published - 1998

Cite this

@article{4b72541c56224524a6eccd664208edc9,

title = "Analysing generci needs through mokken scaling and the multinomial logit model",

author = "L. Paas and A.A.A. Kuijlen",

year = "1998",

language = "English",

volume = "7",

journal = "Journal of targeting, measurement and analysis for marketing",

issn = "0967-3237",

publisher = "Palgrave Macmillan Ltd.",

number = "2",

}