Analytics for Customer Engagement

T.H.A. Bijmolt, P.S.H. Leeflang, F. Block, M. Eisenbeiss, B.G.S. Hardie, A. Lemmens, P. Saffert

Research output: Contribution to journalArticleProfessional

197 Citations (Scopus)
2603 Downloads (Pure)
Original languageEnglish
Pages (from-to)341-356
JournalJournal of Service Research
Volume13
Issue number3
Publication statusPublished - 2010
Externally publishedYes

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