Analytics for Customer Engagement

T.H.A. Bijmolt, P.S.H. Leeflang, F. Block, M. Eisenbeiss, B.G.S. Hardie, A. Lemmens, P. Saffert

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@article{5790beb283914f90802bf4d385f2ed18,

title = "Analytics for Customer Engagement",

author = "T.H.A. Bijmolt and P.S.H. Leeflang and F. Block and M. Eisenbeiss and B.G.S. Hardie and A. Lemmens and P. Saffert",

year = "2010",

language = "English",

volume = "13",

pages = "341--356",

journal = "Journal of Service Research",

issn = "1552-7379",

publisher = "SAGE Publications Inc.",

number = "3",

}