Analytics for Customer Engagement

T.H.A. Bijmolt, P.S.H. Leeflang, F. Block, M. Eisenbeiss, B.G.S. Hardie, A. Lemmens, P. Saffert

Research output: Contribution to journal › Article › Professional

2525 Downloads (Pure)

Bijmolt, T. H. A., Leeflang, P. S. H., Block, F., Eisenbeiss, M., Hardie, B. G. S., Lemmens, A., & Saffert, P. (2010). Analytics for Customer Engagement. Journal of Service Research, 13(3), 341-356.

Bijmolt, T.H.A. ; Leeflang, P.S.H. ; Block, F. ; Eisenbeiss, M. ; Hardie, B.G.S. ; Lemmens, A. ; Saffert, P. / Analytics for Customer Engagement. In: Journal of Service Research. 2010 ; Vol. 13, No. 3. pp. 341-356.

@article{5790beb283914f90802bf4d385f2ed18,

title = "Analytics for Customer Engagement",

author = "T.H.A. Bijmolt and P.S.H. Leeflang and F. Block and M. Eisenbeiss and B.G.S. Hardie and A. Lemmens and P. Saffert",

year = "2010",

language = "English",

volume = "13",

pages = "341--356",

journal = "Journal of Service Research",

issn = "1094-6705",

publisher = "SAGE Publications Inc.",

number = "3",

}

Bijmolt, THA, Leeflang, PSH, Block, F, Eisenbeiss, M, Hardie, BGS, Lemmens, A & Saffert, P 2010, 'Analytics for Customer Engagement', Journal of Service Research, vol. 13, no. 3, pp. 341-356.

Analytics for Customer Engagement. / Bijmolt, T.H.A.; Leeflang, P.S.H.; Block, F.; Eisenbeiss, M.; Hardie, B.G.S.; Lemmens, A.; Saffert, P.

In: Journal of Service Research, Vol. 13, No. 3, 2010, p. 341-356.

Research output: Contribution to journal › Article › Professional

TY - JOUR

T1 - Analytics for Customer Engagement

AU - Bijmolt, T.H.A.

AU - Leeflang, P.S.H.

AU - Block, F.

AU - Eisenbeiss, M.

AU - Hardie, B.G.S.

AU - Lemmens, A.

AU - Saffert, P.

PY - 2010

Y1 - 2010

M3 - Article

VL - 13

SP - 341

EP - 356

JO - Journal of Service Research

JF - Journal of Service Research

SN - 1094-6705

IS - 3

ER -

Bijmolt THA, Leeflang PSH, Block F, Eisenbeiss M, Hardie BGS, Lemmens A et al. Analytics for Customer Engagement. Journal of Service Research. 2010;13(3):341-356.