Analytics for Customer Engagement

  • T.H.A. Bijmolt
  • , P.S.H. Leeflang
  • , F. Block
  • , M. Eisenbeiss
  • , B.G.S. Hardie
  • , A. Lemmens
  • , P. Saffert

Research output: Contribution to journalArticleProfessional

327 Citations (Scopus)
3615 Downloads (Pure)
Original languageEnglish
Pages (from-to)341-356
JournalJournal of Service Research
Volume13
Issue number3
Publication statusPublished - 2010
Externally publishedYes

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