Anticipated identification costs: Improving assortment evaluation by diagnostic atrtributes

E. van Herpen, R. Pieters

Research output: Contribution to journalArticleScientificpeer-review

14 Citations (Scopus)
Original languageEnglish
Pages (from-to)77-88
JournalInternational Journal of Research in Marketing
Volume24
Issue number1
Publication statusPublished - 2007

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