Anticipated identification costs: Improving assortment evaluation by diagnostic atrtributes

E. van Herpen, R. Pieters

Research output: Contribution to journal › Article › Scientific › peer-review

Original language	English
Pages (from-to)	77-88
Journal	International Journal of Research in Marketing
Volume	24
Issue number	1
Publication status	Published - 2007

Cite this

@article{a384911c0bd7460c8bcd934439343eae,

title = "Anticipated identification costs: Improving assortment evaluation by diagnostic atrtributes",

author = "{van Herpen}, E. and R. Pieters",

year = "2007",

language = "English",

volume = "24",

pages = "77--88",

journal = "International Journal of Research in Marketing",

issn = "0167-8116",

publisher = "Elsevier B.V.",

number = "1",

}