Applying structural models in a public policy context

P. Albuquerque, Bart Bronnenberg

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Abstract

We present an illustration of how marketing and structural models can be applied in a public policy context. We describe the demand model in Albuquerque and Bronnenberg (2012) to evaluate the impact of the 2009 federal policy measure known as the “Car Allowance Rebate System” program (or “Cash for Clunkers”) on prices and demand in the auto sector.
Original languageEnglish
Title of host publicationHandbook of Marketing Analytics
EditorsNatalie Mizik, Dominique M. Hanssens
Place of PublicationCheltenham, UK
PublisherEdward Elgar
Chapter27
Pages539-546
DOIs
Publication statusPublished - Mar 2018

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Marketing models
Demand model
Structural model
Public policy
Cash
Car
Policy measures
Rebates

Cite this

Albuquerque, P., & Bronnenberg, B. (2018). Applying structural models in a public policy context. In N. Mizik, & D. M. Hanssens (Eds.), Handbook of Marketing Analytics (pp. 539-546). Cheltenham, UK: Edward Elgar. https://doi.org/10.4337/9781784716752.00043
Albuquerque, P. ; Bronnenberg, Bart. / Applying structural models in a public policy context. Handbook of Marketing Analytics. editor / Natalie Mizik ; Dominique M. Hanssens. Cheltenham, UK : Edward Elgar, 2018. pp. 539-546
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Albuquerque, P & Bronnenberg, B 2018, Applying structural models in a public policy context. in N Mizik & DM Hanssens (eds), Handbook of Marketing Analytics. Edward Elgar, Cheltenham, UK, pp. 539-546. https://doi.org/10.4337/9781784716752.00043

Applying structural models in a public policy context. / Albuquerque, P.; Bronnenberg, Bart.

Handbook of Marketing Analytics. ed. / Natalie Mizik; Dominique M. Hanssens. Cheltenham, UK : Edward Elgar, 2018. p. 539-546.

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

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Albuquerque P, Bronnenberg B. Applying structural models in a public policy context. In Mizik N, Hanssens DM, editors, Handbook of Marketing Analytics. Cheltenham, UK: Edward Elgar. 2018. p. 539-546 https://doi.org/10.4337/9781784716752.00043