Applying structural models in a public policy context

P. Albuquerque, B.J.J.A.M. Bronnenberg

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review


We present an illustration of how marketing and structural models can be applied in a public policy context. We describe the demand model in Albuquerque and Bronnenberg (2012) to evaluate the impact of the 2009 federal policy measure known as the “Car Allowance Rebate System” program (or “Cash for Clunkers”) on prices and demand in the auto sector.
Original languageEnglish
Title of host publicationHandbook of Marketing Analytics
EditorsNatalie Mizik, Dominique M. Hanssens
Place of PublicationCheltenham, UK
PublisherEdward Elgar
Publication statusPublished - Mar 2018


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