Applying structural models in a public policy context

P. Albuquerque; B.J.J.A.M. Bronnenberg

doi:10.4337/9781784716752.00043

Applying structural models in a public policy context

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

Abstract

We present an illustration of how marketing and structural models can be applied in a public policy context. We describe the demand model in Albuquerque and Bronnenberg (2012) to evaluate the impact of the 2009 federal policy measure known as the “Car Allowance Rebate System” program (or “Cash for Clunkers”) on prices and demand in the auto sector.

Original language	English
Title of host publication	Handbook of Marketing Analytics
Editors	Natalie Mizik, Dominique M. Hanssens
Place of Publication	Cheltenham, UK
Publisher	Edward Elgar
Chapter	27
Pages	539-546
DOIs	https://doi.org/10.4337/9781784716752.00043
Publication status	Published - Mar 2018

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title = "Applying structural models in a public policy context",

abstract = "We present an illustration of how marketing and structural models can be applied in a public policy context. We describe the demand model in Albuquerque and Bronnenberg (2012) to evaluate the impact of the 2009 federal policy measure known as the “Car Allowance Rebate System” program (or “Cash for Clunkers”) on prices and demand in the auto sector.",

author = "P. Albuquerque and B.J.J.A.M. Bronnenberg",

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BT - Handbook of Marketing Analytics

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A2 - Hanssens, Dominique M.

PB - Edward Elgar

CY - Cheltenham, UK

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Applying structural models in a public policy context

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